Hello Friend, nice to meet you!
We started Sloffee because we wanted to build a company from the ground up that truly does things the right way - for the planet, for our customers, and for our team. We’re a small, family-run business and with three little ones, we're working to build something our kids can be proud of.
From day one, we’ve focused on continuous improvement; always looking at our operations with a critical eye and asking, “How can we do this better…?” Whether it’s the packaging we choose, the way we ship, or how we roast - every decision matters. We will work hard to make our operations carbon-neutral and as clean and responsible as possible.
We take sustainability seriously. If Captain Planet taught us anything, it’s that we only have one Mother Earth and she deserves our respect. Our big dream is to give the majority of our profits back to her. Giving amounts that have a big impact may take time but in the meantime, we’ll make a big difference to each animal, habitat, and person we can help. When you make the switch to Sloffee, you become part of this dream. A small shift in your morning routine with the power to make a big difference.
Why a Sloth?
Besides being completely adorable, sloths have evolved to consume less. We could learn from these natural leaders in energy conservation! They spend their days smiling adorably in trees, hugging their babies, and reminding us how good it can feel to sloooooow down and move with intention. They’re an ancient creature millions of years old that roamed the Earth before humans did and shrunk from giant, elephant-like creatures into the sloths we love today. They connect us to what matters in life: mindfulness and purpose. Their habitats are shrinking now because of us and they need our help.
We’ve already symbolically adopted a sloth named Debbie, and we hope to do even more to protect these gentle animals and their homes.
What We Stand For
We believe in equality, equity, and inclusion. Every person deserves support, dignity, and the freedom to be themselves. We’ll always stand with vulnerable and marginalized communities and we’ll always put people and the planet over profit. It’s as simple as that. We think the world needs more of these values. If you agree, you’re our people!
The Slow Coffee Movement
We believe great coffee shouldn’t be rushed. It’s an act of self care that deserves your time, your attention, and a bit of love. Brewing with intention - whether it’s a pour-over, French press, or your favorite method - can be a kind of meditation. Slow things down. Close your eyes. Smell the aromas. Listen to the sounds. Get lost in the process. Enjoy the moment because you deserve this! Smile like our sloth friends, take a sip, and start your day with meaning and purpose.
Meet the Family
Tiana – CEO
The person with the strongest moral compass should lead the way—and that’s Tiana. With a passion for doing things the right way, she’s deeply committed to driving positive change in the world. An accountant by trade and a philanthropist at heart, she keeps Sloffee grounded, focused, and values-first.
Chris – Chief Yappuccino
Chris discovered his love for coffee in a small café in London, and he’s been chasing the perfect cup ever since. That journey taught him that sometimes, if you want something done right—for your tastes—you’ve got to do it yourself. Now, he’s bringing that passion to Sloffee, one brew at a time.
Amelia – Marketing Director
With an eye for design and an ear for storytelling, Amelia brings Sloffee’s message to life. She’s a self-taught musician, video editor, and creative problem-solver. Whether she’s crafting a campaign or connecting with customers, her goal is always to inspire, engage, and make things beautiful.
Imogen – Sales Director
Our resident social butterfly, Imogen thrives in the spotlight and loves connecting with people. She brings energy, confidence, and compassion to every conversation. With her emotional intelligence and natural charisma, she’s the heart of our outreach efforts.
Levi – Charity Director
A gentle soul with a deep love for animals and the planet, Levi keeps our mission rooted in impact. He’s focused on making sure our giving truly makes a difference—identifying meaningful projects and ensuring we leave the Earth better than we found it.
Thank you for your support, and welcome to the movement!
